Discussions have been going on for a long time about why large companies in Germany are so reluctant to start blogs. Our blog has been online since October 2007.
One voice vs. many voices, but one tone
One reason commonly put forward to explain this reluctance is the “one voice” principle. However, it is entirely possible for a “one voice policy” and corporate blogging to exist in parallel. On the one hand, there is of course an official corporate viewpoint for issues relating to finance, strategy, and collaboration. On the other hand, a lot of Daimler material and information never appears in the media. This content covers topics ranging from technical background information, through reports on daily working life, to the presentation of social projects.
Personal opinions do not have to reflect the official corporate viewpoint
This blog is written primarily by Daimler employees from all over the Daimler Group. It also includes contributions and opinions from guest authors outside the Group. The views and opinions expressed on the Daimler Blog are those of the authors and do not necessarily reflect the official views of the company.
This applies in particular to insights into life within the Group and to discussions with interested readers. On this platform, our factory gates are open 365 days a year.
Helpful blogging guidelines for authors
The following guidelines are intended to help authors find and present topics in a way that, above all, will appeal to readers. Only blog entries belong in a blog, rewritten press releases and sender-oriented push communication belong elsewhere.
A “blog” (abbreviation for the term “weblog”) consists of diary-like posts, featuring a wide range of subjects and writing styles that reflect the diversity of the 280,000 or so employees in the Group. Ideally, these posts should combine genuine insights with subjective impressions, feelings, and thoughts—like in a real diary.