The new B-Class: Sporty, practical, spacious

We’ve sold 1.5 million B-Class cars worldwide since 2005. Our customers love the B-Class because it’s practical and comfortable, and it also offers a lot of space and comfort.

We got all this with our new compact model, and it’s also more chic and sporty than ever. Simply the perfect family car. As the responsible product manager, I’ll now describe how we achieved this.

More space for you

The brief for our design and development teams was clear: The new B-Class was to be sportier and visually stand apart from the world of compact minivans — but with no compromise in spaciousness or utility value. I think we mastered this balancing act phenomenally. The B-Class cuts a much more dynamic figure on the road, but has lost nothing of its practical value.

We improved the seating geometry and lowered the belt line — the line under the bottom edge of the windows. This makes for an even more spacious impression than with the predecessor model. The driver sits 90 millimeters higher than in an A-Class and thus has an especially good all-round view. The 1,456 millimeters of elbow width at the front are now almost on a par with mid-series models.

The trunk, which opens and closes electrically as an optional extra, hasn’t grown, but is now easier to load and has an adjustable load compartment floor. And with the rear seat unit folded back, it can accommodate up to 1,540 liters behind the front seats when loaded up to the roof. No other car in its category can match this!

Dynamic in design AND on the road

A car that just looks sporty but doesn’t drive that way isn’t worth its salt. The chassis of the B-Class is now better balanced than ever before. You’ll already notice on your first drive that this car sits foursquare on the road. The driving pleasure comes from a combination of agility and long-distance comfort. And this isn’t just about the suspension: The B-Class is now also much quieter.

Together with its generous interior space and its variability, this all makes it a genuine touring car for the whole family. Since the standard rear seat unit is divided in the proportion 40:20:40, four people can comfortably sit in the back, for example, with still enough room for bulky objects to be passed through.

In the engine compartment, we’re starting with two gasoline and three diesel variants. A genuine highlight is the new OM 654q diesel engine, which is celebrating its debut here: In the B 220 d ([140 kW/190 PS, 400 Nm] mit 8G-DCT Doppelkupplungsgetriebe; Kraftstoffverbrauch kombiniert 4,5-4,4 l/100 km, CO2-Emissionen kombiniert 119-116 g/km*) it develops a powerful 140 kW (190 PS), which underscores the role of the B-Class as an all-rounder, because it’s sporty and economical. The 8G-DCT eight-speed automatic transmission is also entirely new. With the extra gear, the B-Class glides even more smoothly and efficiently along the highway.

MBUX — my personal highlight

The S-Class has it, the A-Class has it — and now the B-Class is also getting it: our new multimedia system MBUX. I personally find the technology and the functions very impressive. And unfortunately, I must also say that if you’ve ever used this, you’ll find all other instrument panels rather old-fashioned.

MBUX can be individualized and adapts to the user. In this way, it creates an emotional link between the vehicle, its driver, and its passengers.

A lot of B, with a bit of AMG

I personally would fit out my B-Class with an AMG Line. The dynamic overall package with the diamond radiator grille is simply cool. For the interior, I’d supplement the large displays with the new head-up display. Important information, e.g. current speed, is projected onto the windscreen. So I don’t have to look down and can concentrate even better on the traffic.

And because the new B-Class is such a great touring car, I’d also decide on the ENERGIZING package — an intelligent combination of comfort features with precisely defined programs such as “Fresh” that enhance well-being when you’re on the move.

But how you fit out your B-Class is of course up to you. The official sales launch is on December 3, 2018 — I’m already looking forward to seeing the first cars at the dealerships as of February 16, 2019.


* Die angegebenen Werte wurden nach dem vorgeschriebenen Messverfahren ermittelt. Es handelt sich um die NEFZ-CO2-Werte i.S.v. Art. 2 Nr. 1 Durchführungsverordnung (EU) 2017/1153. Die Kraftstoffverbrauchswerte wurden auf Basis dieser Werte errechnet.


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Demetrios Reisner has been at Daimler since 1995 and has been the responsible product manager for the B-Class since 2014. What he likes best about his job is that he can work together with a lot of people and is responsible for the optimum implementation of market requirements and customer demands in the vehicle creation process. In his private life, he is an enthusiast of young and old classic cars — but his family comes first.

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